"The growth of your business is directly related to your own personal growth."

~ Jeffrey Summers, Founder|Principal Summers Hospitality Group

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sn’t it better to hire someone local?
We believe you should hire the most effective person at achieving the result you need. Location shouldn’t play any role in the decision since technology allows for extremely effective two-way communication. Likewise, we believe that price should never be a factor since you should be receiving the necessary return on your investment (ROI) that makes the engagement profitable. Our goal at Summers Hospitality Group® is to deliver a 1,000% ROI on every client’s investment.
What is the difference between Coaching and Consulting?
Coaching is where we Coach you and/or your staff to execute the change needed – you do all the work, we teach, coach, train and measure for effectiveness. Consulting is where we come in and execute the change for you – we do all the work. There is a Coaching and Consulting option for each program we offer based on your particular need. The most successful projects include a bit of both.
I had my manger call you for a quote but you wouldn’t give him one. Why not?
Legally, we can only contract with the person who has the authority to enter into contracts for your business, so it only makes sense that we talk to that person about the existing needs and possible solutions. Ethically, we cannot create a solution for your business unless we hear from you (the business owner) about your needs, desired outcomes and the resources that can be used to help create the necessary innovation to achieve those outcomes. Most managers do not have sufficient information about the business in order to understand either the direction that’s needed or the solution required.

[/av_toggle] [av_toggle title=’”How do you price each consulting engagement?“’ tags=” av_uid=’av-4a9gfpa’] We don’t use “Off-the-Shelf” Programs and we don’t just fix problems (that just gets you back to the level you were at when you first encountered them).

We innovate your business and your thinking.

We listen to your needs, goals and expectations, then use varied research and auditing techniques to uncover and understand the unique opportunities present in your business and your market. From this feedback, research and analysis, we devise a unique strategy that will help you fill in the missing pieces to your businesses’ growth & long-term success.
[/av_toggle] [av_toggle title=’”Why the focus on ‘successful experience“ isn’t all experience the same?“’ tags=” av_uid=’av-43absqm’] Would you hire a plumber to install your electrical wiring? No. Nor would you hire an electrician just out of electrical school who had never actually wired anything!

We believe you should only work with people who have successful experience in actually doing what it is you want to do. We are operators who have that successful experience. We use it to deliver quantifiable, measurable outcomes. And we do it every single time.
[/av_toggle] [av_toggle title=’”Why not just attend a seminar somewhere?“’ tags=” av_uid=’av-3ipok72′] Some skills can be learned in groups, but most executive skills require behavior changes that are not taught in seminars. The most effective learning experiences are those that take place in the work environment. If the executive changes, others around him or her must alter their behavior to support the changes. Most research indicates executives learn best when they deal with situations in their own company.
[/av_toggle] [av_toggle title=’”Can you provide a list of references?”‘ tags=” av_uid=’av-36zbnni’] References are available if the project warrants them. SHG receives hundreds of inquiries annually, but we accept only a handful of clients at a time. Some of them are happy to oblige requests for references; most require a level of confidentiality from us that would preclude discussing the project or giving out their contact information. All of them, however, prefer to focus on building their own businesses rather than helping us build ours. Therefore, executive-level contacts are provided for projects exceeding $25,000 USD and only after the execution of a letter of intent (LOI). In addition, work samples and portfolio may be provided following completion of a mutual nondisclosure agreement.
[/av_toggle] [av_toggle title=’”Do you only work with large clients?’ tags=” av_uid=’av-2hikeda’] I work with anyone who has the sufficient budget to bring a project to fruition. That doesn’t have to mean millions of dollars. But it does have to mean they have the capitalization necessary to begin the work. Dreams are nice — just about every successful business started with one. But the inconvenient truth is that it costs money to turn a dream into a reality. The good news is that we treat your budget as if were our own money, and stretch it as far as possible. But we’ll also tell you if we think you’re underfunded, and then help you decide whether to recapitalize or adjust your expectations. We don’t accept clients just to earn a fee; we only accept those clients we know we can help achieve success.
[/av_toggle] [av_toggle title=’”Where are your offices?“’ tags=” av_uid=’av-1wogdb2′] They used to be in Fort Worth, Texas, in a modern office building with lots of square feet that covered multiple offices. And then it dawned on us that no one opened a business inside our office space. We were spending all our time at the clients’ sites — as we should — and the offices were serving as little more than a symbol of prestige. And with the evolution and improvement of technology, the tools of the trade — phones, tablets, computers — have become more portable. So now our “office” is anywhere you need us to be.

While we have a global presence, our primary bases for operation are Fort Worth & Chicago. There’s no single place with a big fancy conference room to impress potential clients, but at least they know that when they’re working with us their fees aren’t being used to pay for the utility bill of an empty space.
[/av_toggle] [av_toggle title=’”What’s the cost?”‘ tags=” av_uid=’av-1rtni3i’] For pricing and other options see “SHG Program Pricing”
[/av_toggle] [/av_toggle_container] [av_hr class=’invisible’ height=’35’ shadow=’no-shadow’ position=’left’ custom_border=’av-border-fat’ custom_width=’50px’ custom_border_color=’#000000′ custom_margin_top=’10px’ custom_margin_bottom=’10px’ icon_select=’no’ custom_icon_color=” icon=’ue808′ font=’entypo-fontello’ av_uid=’av-1j8kgq’ admin_preview_bg=’rgb(255, 255, 255)’] [av_heading heading=’We Build Strong Brands’ tag=’h1′ link_apply=” link=’manually,http://’ link_target=” style=’blockquote modern-quote’ size=’40’ subheading_active=” subheading_size=’15’ margin=” padding=’15’ color=’custom-color-heading’ custom_font=’#000000′ custom_class=” admin_preview_bg=” av-desktop-hide=” av-medium-hide=” av-small-hide=” av-mini-hide=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=”][/av_heading] [av_hr class=’custom’ height=’50’ shadow=’no-shadow’ position=’left’ custom_border=’av-border-fat’ custom_width=’50px’ custom_border_color=’#000000′ custom_margin_top=’10px’ custom_margin_bottom=’10px’ icon_select=’no’ custom_icon_color=” icon=’ue808′ font=’entypo-fontello’ admin_preview_bg=’rgb(255, 255, 255)’ av_uid=’av-1j8kgq’] [av_textblock size=” font_color=” color=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” av_uid=’av-eyam4q’ admin_preview_bg=”] Summers Hospitality Group’s consulting services are focused on optimizing results and helping operators maximize their business’s potential. After discussing your needs and opportunities, we customize a proposal that contains specific objectives, measures, and options for how we may work together to achieve your desired outcomes.

We engage in all aspects of hospitality management and have a proven track record in developing brands and turning these brands into market-leading businesses. We provide systems and services that improve all areas of your hospitality business.

Each engagement is different. Each one has different variables at play, actors, strengths, weaknesses, markets, etc… Not to mention that each business is in a different stage in its life cycle.

We will talk over with you what your goals and objectives are, determine appropriate outcomes and a baseline for starting the project and then plan and execute at your location. As with all SHG programs, there is no time-based fee component for this program. We begin after the plan is approved and work through to the completion of all outcomes, no matter how long it takes. Due to the unique nature of this work and the unique demands of each individual brand, the investment for this program can only be quoted once we determine the scope of your project.


  1. We listen to you as you outline your need.  Sometimes we utilize OnsiteReviews.
  2. We then devise an innovation strategy for your business and price it according to the amount and degree of work we need to provide in order to achieve your goals and desired ROI.
  3. We then offer you three options with varying degrees of value.
  4. You then select your option, make payment and then we schedule the work.

What I Do To Help You Build A Better Business

Why You Should Hire Me

Digging Deeper
  • Program FAQs
  • Program FAQs
  • Program FAQs
  • Program FAQs
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