The StartUp Audit

New Business Openings

More than just a site location study, this involves the gathering and analysis of a great deal of information necessary to make an informed decision about the potential success of a specific concept in a specific or geographical location.

A Startup Audit is a smart “minimal investment” before you potentially spend hundreds of thousands of dollars developing your business. A Startup Audit Minimizes YOUR RISK.


1. Research the Market Area – This research is conducted to investigate the market area surrounding the business site.  The goal is to establish a feel for the area and gather data that will help determine the future success of the twp business concepts.  We will include a complete demographic study of the selected geographic area(s).

2. Survey Potential Competitors – The purpose is to identify and investigate all businesss in the market area that may affect the business (s) operation. The information gathered will be used to analyze the site from the perspective of potential competition.

3. Analyze the Selected Site – We will determine, based on the market characteristics and competitive business survey, whether the market area for a particular site could potentially support a new business, and if the proposed concepts would flourish at the location.

4. Develop a Preliminary Restaurant Concept – A written description of the concept and menu with preliminary price points will help us visualize the business in relation to market conditions and direct/indirect competitors. This will also aid us in determining how the business may be positioned. A conceptual menu will also be included. The concept development portion of this study is a methodical process. The concept must meet the needs of the client and must be positioned for financial success as stated in the financial section.

5. Construct a Preliminary Pro Forma Financial Statement based on projected business sales and fixed/variable costs. This will also include estimated capital requirements for development, projected uses of cash, sales and labor projections, cash flow projection, break-even analysis, and five-year sales/profit projections.

“It has been a pleasure being coached by Jeffrey. At times, he believed more in me than I believed in myself, which helped me continue to reach higher.”

Miguel Arteagra
Owner|Operator, De La Cruz Mexican Cuisine

“What started out as a small menu engineering project turned into the design & build of a brand new business. I was dreaming small until Jeffrey helped me realize what I truly wanted to do and worked with me every step of the way in order to achieve it.”

Leonardo Rozatos
Owner|Operator, Plaze Cafe Southside

“Jeffrey is a no non-sense guy that really wants his client’s business to succeed. His words “you can’t work in the business, you must work on the business” are in my head daily when I start to lose focus. I am a better business woman, event producer and employer because of his efforts.”

Amy Shackelford
President, Sedona Productions

If you hear questions like these
in your business, I can help!

“Why do we have to go through all this change?”
“When is someone going to train me?”
“When will the (BOH – FOH) do its job right?”
“Who dropped the ball?”
“Why don’t they communicate better?”
“Who’s going to solve the problem?”
“Why is it so slow?”
“Why do we always run out of things?”
“Why can’t they get my schedule right?”
“Why did we hire another___.
I told them I wanted to do that!”



1. Join my BizWorx™ Coaching program and start growing your business the very day you start. I help business leaders rapidly grow their businesses with sustainability. If this fast growth interests you, call me at +1 817-797-2929 and talk to me about your opportunity at no charge.

2. Engage me in  a GrowthWorx™ Consulting Project and finally set your business on the road to rapid and sustainable growth.

3. Conduct an Onsite Review in order to create a blueprint for growing your business in the coming year.

4. Have me Facilitate A Strategy Session for your leadership team. Most of our clients now do this every 6 months and it has provided the needed focus and accountability necessary to achieve sustainable growth.

5. Have questions? Let’s Talk! Contact me to discuss your opportunity with no obligation to you for the first conversation.