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Questions From Operators: Social Media

Q: Shouldn’t you use social platforms like TripAdvisor to market your business? A: No. You shouldn’t use a consumer platform…

Marketing Re: Social Media

Too many operators are focused on the media and not the social. The most effective way of communicating with Guests is at the point of experience by informed, engaging and empowered employees who share your values. Everything else is blatant advertising

Six Traits of Really Successful Restaurant & Hotel Marketing Leaders

Successful strategic leaders — the kind who thrive in today’s uncertain environment – do these six things well.

My Interview With

Lots of questions & answers about restaurant marketing.

Marketers have lost touch with the average consumer. They are living in a dream world of their own invention. It is fed by a cultural echo chamber of books, articles and conferences in which people like them talk to people like them. This talk explores the gap between how marketers think and consumers behave.

The Millennial Delusion

Thinking in the aggregate about people born roughly 15 years apart is an inane exercise – a marketing construct of the dumbest order.

Restaurant Marketing: What Does An Empty Chair Really Cost?

I’ve always talked about the costliest item in a restaurant being an empty chair. Now we take a little peek into what it actually costs you.

The Yin and Yang of Restaurant Marketing

“…it becomes increasingly necessary for businesses to offer real value in the guest experiences by connecting with guests on a more social level at all touch points possible.”

Why Discounting Is Bad For Business: Part 2

Suffice it to say that there are many, many options based on the understanding and execution by the operator of what a strategic marketing plan will do for those slow times and the business overall.