All posts tagged: loyalty

Notes On Loyalty Programs

Jeffrey Summers Growing Your Business Comments Off

Loyalty is probably the most abused word in the marketing lexicon and is usually defined using a retail context. How? It’s use has been warped, twisted and [...]

“How Do You Build Volume?”

Jeffrey Summers Perspective, Profits, sales Comments Off

An age old question in Hospitality is still, “How do you build volume?”

Common Misconceptions About Loyalty Programs

Jeffrey Summers Growing Your Business, Loyalty Comments Off

A Loyalty Program is meant to maintain and strengthen the relationship between the Guest and your brand.

Driving (REAL) Guest Loyalty

Jeffrey Summers Guest Experience, Loyalty Comments Off

Unless everything that goes on and/or is talked about in your business does not have you asking “How does this impact the guest?” you can’t be
successful long term.

The Ugly Truth of the Loyalty Point Program

Jeffrey Summers Loyalty, Product Comments Off

Facts, figures and insights about real, guest loyalty.

QFO: What Else Can I Do But Discount?

Jeffrey Summers Loyalty, Marketing, Questions From Operators Comments Off

Q: Since most loyalty programs involve some sort of comp (discount) what do you propose instead as the incentive?

How To Create Loyal Guests For The Restaurant Across The Street

Jeffrey Summers Guest Experience, Loyalty, Product Comments Off

Bad Service Is The Norm

All posts tagged: loyalty

Notes On Loyalty Programs

“How Do You Build Volume?”

Common Misconceptions About Loyalty Programs

Driving (REAL) Guest Loyalty

The Ugly Truth of the Loyalty Point Program

QFO: What Else Can I Do But Discount?

How To Create Loyal Guests For The Restaurant Across The Street

Recent Posts

Recent Comments

Archives

Categories

Meta