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An age old question in Hospitality is still, “How do you build volume?”

A Loyalty Program is meant to maintain and strengthen the relationship between the Guest and your brand.

Unless everything that goes on and/or is talked about in your business does not have you asking “How does this impact the guest?” you can’t be
successful long term.

QFO: What Else Can I Do But Discount?

Q: Since most loyalty programs involve some sort of comp (discount) what do you propose instead as the incentive?