"The growth of your business is directly related to your own personal growth."~ Jeffrey Summers, Founder|Principal Summers Hospitality Group
Restaurant public relations broadens your reach.
With restaurant public relations, you can extend your selling messages into markets that cannot be cost-effectively reached with paid advertising. For example, when you post a billboard advertisement, even when drivers happen to spot your ad, they only see it for a short moment.
When consumers read newspapers and magazines, they devote their full attention to articles that spark their interest. With an effective restaurant public relations campaign, articles on your business are published in print and online publications. If a particular story angle has a certain appeal, it is told on TV and radio news and talk shows.
Restaurant public relations builds relationships with the media.
Think of the editors and journalists covering your industry as the “gateway” to millions of readers. A key to successful PR is building and maintaining cordial business relationships with these key opinion makers. By limiting your marketing to billboard advertising and other forms of advertising, you are unable to develop relationships with media members who can tell your story to a wide audience at a fraction of the cost of advertising.
The key to effective restaurant public relations is a consistent campaign, which includes ongoing press releases and media relations. By keeping your company’s name in the media’s eyes, certain press release story angles will capture the interest of a reporter or editor.
Restaurant public relations establishes you as an expert in your industry.
When consumers read an article and see a source that is often quotes in stories, they develop the idea that the source is an expert in his or her industry.
Not only is effective restaurant public relations about writing press releases and placing them in media outlets, it’s also about educating the media about your background and expertise so they will call on you when they need a source for a particular story.
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