Brand equity is the measurable totality of a brand's worth and is validated by observing the effectiveness of these branding components.

Thomas Anderson

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It doesn’t matter how many times I have to click, as long as each click is a mindless, unambiguous choice.

Steve Krug

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Never fall in love with an idea. They’re whores. If the one you’re with isn’t doing the job, there’s always another.

Chip Kidd

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All that is valuable in human society depends upon the opportunity for development accorded the individual.

Albert Einstein

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Photography is the simplest thing in the world, but it is incredibly complicated to make it really work.

Martin Parr

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