"The growth of your business is directly related to your own personal growth."

~ Jeffrey Summers, Founder|Principal Summers Hospitality Group

Without A Roadmap How Do You Get To Your Destination?


Why do restaurants & hotels fail?

No plan for success!

A few key questions you have to ask yourself when you are operating a business are;

  • How am I going to be successful?
  • What will I need to do to ensure I can generate enough sales & profits to not only build a good business but to grow it over the long term?
  • What do I need to do in the short term to make sure my growth is on track?
  • Am I prepared for the highs and lows of my marketplace?
  • What’s my strategy for dealing with good times and bad?
  • Am I doing the right thing? Am I making positive progress?

And while the answers will vary from concept to concept and operator to operator, the one constant among every successful business is the need for a strategic plan.

It has to cover more than the 4P’s taught in Marketing 101: product, price, place, and promotion.

Effective and successful hospitality marketing is about every single detail that happens inside your four walls on an every guest, every table, every day basis and the effective messaging that goes on outside them.

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