QFO: What are the benefits for restaurant owners if customers place an order on GrubHub rather than calling in directly to the restaurant itself (when using GrubHub)?
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QFO: How long after opening will a restaurant begin turning a profit?
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Pricing Is A Key Component To Sustainable Success
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The Top 10 Components To A Successful Hospitality Marketing Plan
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“How Do You Build Volume?”
An age old question in Hospitality is still, "How do you build volume?"
QFO: What are the biggest challenges an independent restaurant faces in its first 5 years of business?
The timeline is irrelevant. But the list of challenges is the same as it’s always been...
QFO: Big Menu Or Small Menu?
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Common Misconceptions About Loyalty Programs
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How To Capture Brand Loyalty In The Age Of Third-Party Delivery Apps
You can capture it up to the point you surrender the Guest experience to a third party app. Which is why third party apps should never be considered. If you’re going to deliv
Questions From Operators: Social Media
Q: Shouldn’t you use social platforms like TripAdvisor to market your business? A: No. You shouldn’t use a consumer platform (which is what social media sites are) for comm
Weekend Payroll Help – #TOTD
If you’re waiting for Friday & Saturday to be able to make payroll – you have serious issues that need to be addressed. #20thCenturyThinking — Jeffrey Summers (@J
Labor Costs Double And Will Double Again
"In the past 18 months, restaurant wages have risen at double the rate of menu prices and will double yet again in the next 18 months."
Marketing Re: Social Media
Too many operators are focused on the media and not the social. The most effective way of communicating with Guests is at the point of experience by informed, engaging and empowere
Is Restaurant Marketing Broken?
A colleague asked this question in one of our forums recently and it has been haunting me ever since. So I must get this out. Is Restaurant marketing broken? – Yes What exactly i
Driving (REAL) Guest Loyalty
Unless everything that goes on and/or is talked about in your business does not have you asking “How does this impact the guest?” you can’t be successful long term.
The Ugly Truth of the Loyalty Point Program
Facts, figures and insights about real, guest loyalty.
The Insanity of Losses
There's a reason nearly 72% of all food service businesses go out of business within three years (fact not fiction). This level of thinking is part of the reason.
Restaurant Marketing: What Does An Empty Chair Really Cost?
I've always talked about the costliest item in a restaurant being an empty chair. Now we take a little peek into what it actually costs you.
QFO: What Else Can I Do But Discount?
Q: Since most loyalty programs involve some sort of comp (discount) what do you propose instead as the incentive?
Rules Of Thumb
What is critically important to understand about rules-of-thumb however, is that each business is unique and not every guideline will relate to every business in the same way or wi