"Most operators pay an extremely high 'lost opportunity tax' by not maximizing their own potential. This is a business's single biggest expense and it's not even on the P&L."

~ Jeffrey Summers, Founder|Principal Summers Hospitality Group

I Help My Client-Partners Achieve Real-World Success


My company, Summers Hospitality Group, is a full-service consulting group that provides strategic directions for food & beverage driven Hospitality brands including new concept development, recalibrating existing brands, driving technology solutions, marketing strategies, f&b menu development & engineering and other game changing Hospitality brand initiatives.

I work with restaurants, hotels, retail and any other business or organization that demands the experiences they deliver be ‘Best Experiences’. Our work with businesses achieves four things:

  1. Help you identify areas of opportunity for growth and success.
  2. Create the strategies & tactics necessary to achieve it.
  3. Work to deliver those outcomes.
  4. Develop a successful, lifelong partnership with you.

I started this consultancy in 2000 to assist operators in solving complex strategic and operational problems from diagnosis to implementation. Since then, our business has grown and evolved to become its own, very successful business.

For our clients, this translates into:

  • Speed and flexibility. Our clients achieve impact faster through flexible, tailored solutions delivered by successful and experienced people who’ve been there and done that and a suite of unique proprietary resources, ranging from rapid diagnostic tools to off-site training facilities.
  • Distinctive, lasting impact. We enable sustainable improvement to business performance by building capabilities, engaging with all levels and functions within the business and emphasizing continuous learning.
  • Unparalleled expertise. Our network delivers targeted, specialized knowledge and solutions to our clients throughout the United States and around the world.
  • Thoughtful integration of operations and strategy. No firm bridges the gap between strategy and operations like we do. We bring our clients the best thinking of our collective organization on the forces that are shaping the future of business, culture, and society, culled form working with the most successful operators for four decades.

Our team combines the comprehensive business understanding that underpins all Hospitality disciplines with practical operations expertise. We have served hundreds of clients from big, medium and small businesses and have deepened our expertise across the total range of segments.

What I Do To Help You Build A Better Business

My Expertise

Our Coaching and consulting services focus on our clients’ most critical issues and opportunities: strategy, growth, performance improvement, organization, analytics, information technology, culinary, beverage, service, real world results, social/digital, new business openings, guest experience design, marketing/branding across all sectors and geographies. We bring intensive, pragmatic and successful expertise, but are known for our holistic perspective: we capture value across every experience of any organization. We deliver a proven multiplier effect from optimizing the sum of the parts, not just the individual pieces.

Guest|Employee Experience Design
In-depth guest insights combined with economic and operational fundamentals

Growth
Identifying opportunities and developing business cases to make sustainable growth a source of on-going and long-term value.

Digital|Social Business
Deliver on core strategy, amplifying guest experiences and operate smarter and faster.

New Business Opening
From site selection to grand opening.

Results
Predicting, measuring and managing risk associated with change management

Information Technology
Realizing the full potential of IT resources, investments and assets.

Analytics
Strategic experience and analytical expertise combine to enable better decision making and create long-term value.

Performance Development
Enabling businesses to grow revenue, improve margins and reposition quickly.

Marketing|Branding
Engineering guest loyalty.

Operations
BOH|FOH|TOH Development, marketing and engineering for optimal sales and profitability.

Organization
Ensuring the entire business is aligned and set up to successfully deliver on all goals and objectives.

Strategy
Tailored solutions that deliver results and achieve sustained growth.

I Build Strong Brands


My programs are focused on optimizing results and helping operators maximize your business’s potential. After discussing your needs and opportunities, I customize a proposal that contains specific objectives, measures, and options for how we may work together to achieve your desired outcomes.

I engage in all aspects of hospitality management and have a proven track record in developing brands and turning these brands into market-leading businesses. I provide systems and services that improve all areas of your hospitality business.

Some of the brands we’ve worked with:

Let's Talk

If you are interested in talking to me about an opportunity,
please send me a message.

Email Me